EElysian Custom proposal

Custom proposal · AnnSandra

Set for the holidays. Ready for the year ahead.

We begin with a deep dive into your analytics. Before anything changes, we learn how shoppers browse and buy on your site. Every update and your January refresh are shaped by what the data shows, so more visitors become clients and revenue grows. One partner for your whole store, with a single aim: making AnnSandra even more successful.

Prepared for
Tracy, AnnSandra
Prepared by
John, ELYSIAN
Date
October 20, 2026

At a glance

$2,000
A month, all-in
custom referral rate
$0
Complete site refresh queued for January, incremental improvements before holidays
Nov 1
We start, with quick
wins live before Black Friday

The goal

One partner for everything your store runs on.

  1. Every new arrival, online and looking its best. Product uploads, collections, seasonal edits, and image cleanup, handled for you.
  2. Your registry, in good hands. We take over the registry Brainstorm built and keep every rule, so it keeps working the way your registry clients expect.
  3. Email, texts, and ads that bring people in. Holiday campaigns now, a move to Klaviyo in January, and Google and Meta ads if you would like them.

Because Robyn introduced us, we've set a custom referral rate of $2,000 a month for everything above, and the $6,000 setup is on us. Have friends who need help? You'll receive $1,000 for every referral who becomes a client.

Month to month, with 60 days' notice if you ever need to stop.

The plan

Your first 90 days

We start November 1. The quick wins land before Black Friday, nothing on the site changes over Thanksgiving weekend, and your site refresh and the move to Klaviyo begin in January.

Days 1–30 · November

Take the keys

  • Store details corrected and quick wins live before Black Friday
  • New arrivals uploaded as they come in
  • Merchandising and image cleanup begin, with holiday collections and your homepage set for the season
  • Start building a gifting tool, such as a gift guide or gift quiz, and creative ways to help clients find what they need on the site
  • Holiday email campaigns sent from Constant Contact
  • OptionalHoliday ads live November 9
  • No site changes November 20–30, through Cyber Monday

Days 31–60 · December

Build quietly

  • Your registry fully in our hands, every rule documented and tested
  • Explore ways to make your registry app even better, and whether it could become a new source of revenue
  • Klaviyo built and tested in the background
  • Plan your complete site refresh, with phase 1 starting in January and phase 2 to follow
  • OptionalAds run to your last ship-by date, then switch to local pickup and gift cards

Days 61–90 · January

Switch it all on

  • Phase 1 of your site refresh begins
  • Klaviyo live the first week of January, with your automated emails rebuilt in your voice
  • Email and text campaigns continue from Klaviyo
  • OptionalAds shift to new-year gifting: engagement gifts, a fresh table, and Valentine's Day
  • A 90-day review: what sold, what the site needs to convert more visitors, and what comes next
Key datesWhat happens
Sun, Nov 1We start.
Mon, Nov 9Optional holiday ads live.
Fri, Nov 20Quick wins live. Site changes pause through Cyber Monday, November 30.
Early JanuaryKlaviyo live, with your automated emails switched on.
Late JanuaryYour 90-day review. We share what's working, then begin the next phase of your site refresh, focused on growing traffic and turning more visitors into clients.

Every month

What we take over

All of it is included in the monthly rate, with no surprises and no hourly overages. We're your dedicated technology and commerce partner.

Your website

All web development: your theme, apps, fixes, and new features, plus a monthly check of checkout, forms, and pickup.

Your registry

The custom registry app Brainstorm built, with every rule kept and its code, server, and settings held in AnnSandra's name.

Merchandising

Product uploads and image cleanup across your catalog. We create new collections, re-merchandise for each season, and reposition products and collections across the site to match your latest emails, ads, and focus, so what you're promoting is always front and center.

Email and texts

A calendar built around your year, from new arrivals and holiday gifting to Hanukkah and wedding season. We plan, write, and design every email and text in AnnSandra's voice, send each one to the right clients, like past buyers, gift-givers, or shoppers near the showroom, and report what each one sold. You approve every message before it goes out.

January

The move to Klaviyo

Your list, consent records, and sign-up forms move over after the holidays, with automated emails rebuilt in your voice. Then we add automations Klaviyo makes possible, like follow-ups on pieces a client viewed, back-in-stock alerts, and reminders timed to when each client usually shops again.

A partner, not a vendor

A monthly planning session and one person accountable for all of it. We work directly with your team and your tech partners, so nothing waits on you.

Before Black Friday

Six ideas from your site

From our look at annsandra.com on October 20. Three are quick fixes, live by November 20. Three are bigger ideas we start in November and build on from there.

Quick fixesLive by Nov 20

01

Found in local searches

What we sawYour homepage title reads "Ann Sandra – AnnSandra," and its description still says over 39 years.

What we doWe rewrite both, so you show up for searches like luxury tableware in Bethesda.

02

Clean product links

What we saw105 product links start with "copy-of," left over from duplicated listings, and 95 of them name a different product. Your Bon Bon Mega in Lavender & Banana lives at a link ending in "copy-of-bon-bon-mega-honey-mint."

What we doWe rename all 105, with redirects, so each page matches what people search for, links look right when clients share them, and no old bookmark breaks.

03

An easier sign-up

What we sawYour pop-up asks for four details at once.

What we doWe ask for an email first, then a phone number, a change that often brings in more sign-ups.

Bigger ideasStarting in November

04

Merchandising that follows the data

What we sawNearly half of your 6,000+ products have one photo or none.

What we doWe fill those gaps on your best sellers first, then use your Shopify analytics to see where shoppers stall, and reorder collections and menus so more visitors find what they came for and buy.

05

Let your clients vouch for you

What we saw46 years of loyal clients, and no reviews on your product pages yet.

What we doWe collect reviews from recent orders and present them elegantly, as short written notes styled to match your site, with no customer photos. They give first-time shoppers, especially those arriving from ads, the confidence to buy.

06

A gift finder for new shoppers

What we sawMore than 6,000 pieces online is a lot for a first-time shopper to browse.

What we doA custom gifting tool asks who the gift is for, the occasion, and the budget, then suggests pieces from your collection. We start it in November and build it out from there.

Your registry

Every rule kept. Every detail tested.

Bridal registry has been at the center of AnnSandra for more than 40 years. Here is how we take yours over without missing a detail.

  1. A full review up front. With access to your Shopify store, we map how the registry app, its server, and your settings work together, so we know it inside and out before we take the reins.
  2. Back up everything first. Before we touch anything, we take a full copy of the registry's code and data, including every registry, gift, and store-credit record. We also set up a separate test copy, so we never experiment on your live registry.
  3. Write down every rule. We document each rule and detail with you and your team, so nothing lives only in someone's head.
  4. Test every path. Creating a registry, adding gifts, guest purchases, store credit, appointments, and notifications, all tested before we take over.
  5. Make it better. Once it's stable, we use today's tools to make your registry faster and easier to run.

Optional · Paid ads

Holiday ads, live November 9

The il'argento ads you mentioned are short videos of styled tables with an offer for first-time buyers. We would do the same with your pieces and your showroom, on Google as well as Instagram and Facebook.

Launch rate

Google and Meta

$500

A month per platform · usually $750

$1,000 a month for Google and Meta together, through March, covering the holidays and the new year. In April we review the results together and decide what to keep.

Ad spend is separate and paid directly to Google and Meta. For the holidays we suggest $3,000–$5,000 in total from November 9 to December 24, and we agree on the number with you first.

What we would run

  • Instagram and Facebook. Short videos of styled tables and gifts, shot in your showroom from a shot list we send, shown to gift-givers in DC, Maryland, and Virginia and across the country.
  • Google. Your pieces in Google Shopping and search, in front of people already looking for the brands you carry.
  • Past customers and visitors. Reminders for people who know you, which are usually the best-performing ads of the season.
  • After your last ship-by date. Local pickup and gift cards for last-minute shoppers.
  • January ideas. Engagement gifts for the many couples who get engaged over the holidays, a "new year, new table" edit built around collections like Modern Neutrals, Valentine's Day gifts starting in late January, and one-on-one registry appointments for couples who want a personal touch.

A first ad season is a learning season. Holiday ads cost more to run, and we report what each one brings in every week.

Google

Ads for people already searching

How it works
Keyword and product based. When someone searches for a brand you carry, like Herend or Bernardaud, or a specific pattern, Shopping ads show your piece with its photo and price, pulled straight from your Shopify catalog. Search ads cover your name and local searches. No video needed.
Who we reach
Shoppers across the US searching for the brands and patterns you carry, plus local searches within about 25 miles of your showroom. On search ads we can also favor ages 35 and up and the top 20% of household incomes.
What to expect, first 90 days
$2–$4in sales for every $1 in ad spend while a brand-new account learns. Established home and garden accounts average about $4.50.

Meta · Instagram and Facebook

Ads that find new clients

How it works
Creative based. It reaches people while they scroll, before they search. We run short vertical videos shot in your showroom, with a natural, user-generated feel, alongside polished product imagery and carousels from your catalog that remind visitors of pieces they viewed.
Who we reach
Hosts and gift-givers 35 and up, in the top 25% of ZIP codes by household income, around Bethesda, Chevy Chase, Potomac, McLean, Great Falls, and Northwest DC, with interests like entertaining and fine tableware. Past visitors and customers see reminders.
What to expect, first 90 days
$1–$2.50in sales for every $1 in ad spend. Meta creates demand rather than catching it, so returns build as it learns and as the best videos rise. Home and garden brands average about $2.20.

Expected returns are ELYSIAN estimates for a brand-new ad account, based on 2025–2026 industry benchmarks for home and garden brands: about 4.5x on Google Shopping and 2.2x on Meta. Holiday clicks cost more, and the first 45 days or so are a learning period.

Investment

Two options

Both are at your custom referral rate, both include everything in "What we take over," and the setup is covered either way.

Option 1

The Partnership

$2,000

A month · usually $4,000

  • Website, registry, merchandisingIncluded
  • Email and text campaignsIncluded
  • Complete site refresh: improvements before the holidays, phase 1 in January, then phase 2$0
  • Setup and the move to Klaviyo$0 $6,000

Option 2

Partnership + Paid Ads

$3,000

A month, plus ad spend · usually $5,500

  • Everything in Option 1$2,000
  • Google and Meta ads, $500 each, through March$1,000 $1,500
  • StartNovember 1, 2026
  • TermMonth to month, with 60 days' notice to stop. No termination fees for referrals. Paid ads can be paused or stopped at any time.
  • Referrals$1,000 applied to your next invoice, or donated to a charity you choose, for every brand you introduce that becomes a client
  • Your accountsShopify, apps, the registry server, Constant Contact and then Klaviyo, and ad spend are paid directly by AnnSandra, and every account stays in your name

A thank-you for the introduction

$1,000 for every referral

For every brand you introduce that signs on and finishes its first month with us, we say thank you with $1,000, whichever way you prefer.

  • Invoice credit$1,000 off your next invoice
  • Donation$1,000 to a charity you choose

Thank you

Thank you for the opportunity, Tracy.

It would be a privilege to work alongside you and your team. Whenever you're ready, we'll take it from there. To get started, we'll just need:

  • Collaborator access to your Shopify store, so we can review the registry app
  • A login for Constant Contact, for the holiday campaigns
  • If you choose paid ads, a holiday ad budget you're comfortable with and an invite to your Meta Business Suite
Book a time to talk
Your contactJohn Beckham, Founder
Emailjohn@elysi.tech
Phone347.574.4786

Notes

  1. Usual prices are from our published pricing: the Partnership at $3,500 a month, email and SMS campaigns at $500, and paid ads at $750 per platform.
  2. Site observations are from annsandra.com on October 20, 2026, and checked again with you before we change anything.
  3. Klaviyo's monthly cost depends on the size of your list. We confirm it with you before the switch in January.